Platform Architecture

Overview
Our platform architecture is meticulously designed to offer a highly scalable, secure, and flexible solution for managing and delivering digital content and media. By integrating modern architectural principles, we ensure that our platform can handle complex requirements and adapt to evolving needs with ease.
upmovin Architecture
MACH Principles
Our architecture is grounded in MACH principles:
  • Microservices: Modular components that can be independently developed, deployed, and scaled, providing agility and resilience.
  • API-First: A robust API layer that enables seamless integration with other systems and services, ensuring interoperability and flexibility.
  • Cloud-Native: Optimized for the cloud, our architecture leverages cloud infrastructure to deliver scalable and cost-effective solutions.
  • Headless: A decoupled approach that separates the front-end presentation from back-end content management, allowing for greater customization and performance.
Pace-Layered Architecture
We employ a pace-layered architecture to achieve:
  • High Scalability: Efficiently manage growing workloads and expanding user bases.
  • Flexibility: Adapt to changing business needs and technological advancements with minimal disruption.
Secure Access and Multi-DRM
  • Secure Access Control: Implement advanced authentication methods and access controls to protect user data and system integrity.
  • Multi-DRM: Utilize digital rights management solutions with forensic watermarking to safeguard content and enforce licensing agreements.
Integration and Analytics
  • Seamless Integrations: Connect effortlessly with existing enterprise systems and third-party applications through an extensive library of connectors.
  • Real-Time Analytics: Monitor and analyze platform performance and costs with real-time data insights, enabling informed decision-making.
Cloud Infrastructure and DevSecOps
  • Cloud Infrastructure: Rely on secure and scalable cloud services to support high-performance operations and robust data protection.
  • DevSecOps Security Assurance: Adhere to rigorous security practices, including Static and Dynamic Application Security Testing (SAST and DAST), to ensure platform reliability and security.

AI/ML Empowered Content Management.

upmovin powerful AI-driven platform helps you manage, enrich, discover, and distribute your content like never before.

Manage

Gain full control over your assets with intelligent management tools that give you the ability to customize, organize, and secure your digital content like never before.

Enrich

Use AI/ML-empowered features to automatically create metadata and establish deep relationships with your digital assets that make finding your media a breeze.

Discover

Unlock the potential and the value hidden within your digital assets with powerful AI-driven learning and search capabilities to find the exact assets you need anytime.

Distribute

Secure and reliable media distribution capabilities from encoding, packaging, and encrypting for broader distribution and protection from unauthorized access.

Transform Your Events with Data-Driven Insights.

Harness the power of data with fully customizable tools that capture the precise information you and your exhibitors need.

Flexible Registration Workflows

Multiple authentication options to select and configure your best registration process to capture the data you need.

Real-Time Lead Capture

Transform the events into the #1 demand generation by engaging with them to capture quality leads fast.

In-Depth Analytics

Unlock the power of your event insights that could help you to refine your decisions and make informed decisions.

Multiple Integration Options

Connect upmovin with your any tech stack for an efficient, real-time data flow with native API integrations.